To fully understand why social media marketing in Dubai has gained so much momentum in recent times, we need to understand its benefits and compare it with other conventional forms of media to find out how it is better-suited to the requirements of both businesses and their end-users.
Ever since the dawn of marketing, traditional media has played a significant role in the marketing mix. It is trusted by customers and has proven to be a valuable tool for marketing and communication between businesses and customers. However, this form of marketing, especially in present times, involves more disadvantages than benefits.
- It is ‘old-school’
- It is costly
- It is restricted in its reach – geographically, physically and economically
- It has very limited (and general) audience
- It makes for one-way and non-reciprocal communication between brands and consumers
- It is hard to measure
- It offers short-term results
Truth is, consumers today are always on the look-out for quick and interactive ways to find new products and services. Businesses too, wish to derive quantifiable results of their marketing strategies and look for measurable medium that can tell them exactly how much ROI they have driven from their campaigns. Unfortunately, traditional media is very restricted in terms of its reach. This is where social media takes over and proves to be an asset in the world of cost effective, widespread and robust marketing. No wonder that social media trends have seen a 65% increase while conventional media has suffered a 43% drop in recent times.
As with other countries around the world, social media marketing in Dubai has become significantly popular too. With the help of a professional social media company in Dubai, businesses can not only reinforce their brand but also create more value by reaching out and interacting with a gigantic customer base.
Here are the most important factors that have led to the growing popularity of social media and online marketing in Dubai:
- Social media marketing in Dubai is inexpensive. Businesses do not need to spend an exorbitant amount of money in printing, installation, telecast or distribution of their respective advertising content. With the help of a social media company in Dubai, they simply go to popular digital platforms such as Facebook, Twitter & Google + where a significant population of their target users ‘hang-out’ and spread their brand awareness.
- Online marketing in Dubai is interactive and engaging. Brands and businesses can communicate with their customers directly. They can also engage the services of a professional social media company in Dubai, who allocates a dedicated resource to post news, product information and other interactive content that users can relate and respond to. Online marketing in Dubai ensures that customers get to know about their favorite brands, talk to them and share interesting information about them with their friends, colleagues and acquaintances.
- Social media marketing in Dubai has a wider reach. Brands can fully leverage social media platforms to reach out to vast and relevant audiences, both niche and global. Besides, when customers share information about their favorite brands on Facebook, Twitter, Google +, or other platforms, they actually help to propagate the business’s marketing strategy and expand its reach.
- Social media in Dubai provides a modern approach to reach out to relevant and genuine audience. As compared to traditional media, this inbound online marketing technique makes use of the most modern online trends such as hashtags (#) and filtering parameters, thus ensuring that relevant information reaches out to relevant target users on popular social media platforms such as Facebook, Twitter, Google + and Instagram. Hashtags help to group posts and messages related to a certain topic and can be accessed by all interested users even though they may not be connected to the one who posted it originally or shared it ahead.
Billions of users from around the world spend a considerable amount of their daily time on Facebook, Twitter, Google +, Instagram and YouTube. Majority of this user group depends upon their peers’ social media recommendations and endorsements. Social media marketing in Dubai takes word-of-mouth marketing to the next level. Through ‘likes’, ‘shares’ and ‘comments’, it provides for a fast-lane interaction where millions of users can access information at a rapid rate, make decisions in a fraction of a second and even engage in indirect marketing through their digital actions!
There is a bigger advantage of businesses too! With the help of an expert social media company in Dubai, they can receive data-driven analytics and get an exact idea of who is viewing their online marketing content, what are their customers’ opinions about their products and services and what they can do to increase their consumer base. All this, guaranteed at a minimal expense sure makes social media marketing in Dubai a fast, interactive and result-oriented marketing medium.
To learn more about how Social Media platforms can enhance your company’s marketing ambitions, contact theSocially and we will provide you consultation and suggestions at no charge at all.
